The popularity of no-code development has been steadily growing in recent years, and the number of tools available in this space has grown accordingly. One of the first solutions in this field was the Bubble.io platform, launched in 2012. A decade later, in 2025, it was used by nearly 6 million builders who have created over 7.2 million apps. This Bubble.io review explores the platform’s core capabilities and its role in modern no-code development.
A New Era of App Creation
These days, app and website development is no longer associated with manual coding. It has been replaced by an innovative no-code approach that makes programming significantly faster, simpler, and more accessible, even for non-tech audiences.
The no-code technology trend has ushered in a fundamentally new era of coding, where developers create fully functional digital products through visual interfaces and drag-and-drop editors. AI models increasingly assist developers with writing, testing, and optimizing code.
Modern no-code and low-code platforms provide end-to-end development toolsets that support the full development cycle. They help visually create designs, automate a range of processes and tasks, track application metrics using built-in analytics and reporting tools, and integrate with external systems and AI/ML products.
This trend emerged in the 1980s and 1990s with the advent of fourth-generation programming languages (4GL) and the first visual coding programs. New cloud computing and UI design technologies that emerged in the late 2000s gave a powerful boost to the development of no-code solutions.
In the 2010s, the IT industry was introduced to the first visual app builders, which became the prototypes of modern AI coding platforms. By the middle of that decade, these services became accessible to non-tech users thanks to the emergence of simple drag-and-drop interfaces and pre-installed elements.
The no-code trend ushered in a new era of programming, providing businesses and individuals with clear and convenient tools for creating commercial applications and websites. Today, anyone can build a startup app without coding, using dozens of solutions available on the market.
Meet Bubble.io — The Platform That Simplifies Development
Source: bubble.io
One of the most popular no-code platforms is Bubble.io, which combines visual editing tools and AI-powered development assistants. It allows developers to create full-stack mobile and web applications, complete with logic, design, databases, servers, integration, and security options, without writing a single line of code.
Let's begin our Bubble.io overview with its key features, which make it a versatile tool for startups, businesses, and independent developers. Understanding these features helps clarify how Bubble.io works in practice.
Automated Web Application Development with AI Agents
The built-in AI generator allows you to quickly create basic versions of web applications and prototypes ready for further refinement and launch. Simply submit short text prompts through the platform’s chat interface.
Developers can choose the type of application they need (marketplace, SaaS, AI service, etc.). They also have the ability to modify frontend and backend elements during development through the visual editor and AI-assisted chat, while personalizing their products using drag-and-drop tools.
AI Model Integrations and API Connectivity
The API Connector allows you to quickly connect applications built on the platform with multiple large language models (LLMs). It can be used to connect thousands of third-party systems and services.
Native integrations with AI models allow developers to configure workflows that leverage AI models to work with highly specialized data and perform domain-specific tasks. The built-in AI streaming feature allows them to use popular AI tools like ChatGPT through the Bubble interface.
End-to-End Mobile App Development
The platform provides a broad tech stack for building Android/iOS apps with native capabilities, helping speed up and optimize them without writing code manually. Developers create stylish interfaces in a visual editor and easily integrate backend features such as camera access, push notifications, geolocation, and more.
Changes are reflected instantly in real-time previews. App testing is available through the built-in preview mode and mobile testing tools. Finished mobile apps can be assembled and prepared for publication directly through the platform's interface. The platform also allows for quick product updates and convenient version management. Final release to the App Store and Google Play follows the standard procedures of these platforms.
Scalable Data Management
Bubble.io has its own database, which provides flexible record management and support for custom data types across various information formats. It also allows for efficient querying and retrieval of large datasets and scalable resource allocation as needs grow.
The platform supports data import and export with external systems (Segment, Stripe, OpenAI) via pre-installed plugins and APIs. Developers can organize data into lists, automate bulk processing, automatically delete temporary data, manage access rights, and more.
Enterprise-Grade Security Tools
The no-code app builder servers are hosted on Amazon Web Services (AWS) infrastructure, which meets advanced security standards (GDPR, SOC 2 Type II, CSA CAIQ, ISO/IEC 27001). Data stored and transmitted through the platform is protected by TLS certificates and AES-256 encryption via RDS.
Bubble provides enhanced application security through password hashing, encryption, salting, and a range of other tools. These include SSO, 2FA, DDoS protection, custom privacy settings, vulnerability testing, version control, error logging, security auditing, and more. Advanced enterprise features and additional standards are available with select plans and enterprise solutions.
What You Can Build with Bubble
Bubble.io's capabilities open up a wide range of projects, from AI services to SaaS and eCommerce. Let's explore how the platform helps bring these ideas to life.
AI Applications
Native tools and integrations with top LLMs make it easy and quick to create multifunctional chatbots and AI agents for complex multi-step processes and tasks. With a plugin library and API Connector, you can deploy AI models from OpenAI, Anthropic, Google, and other providers in just a few clicks.
CRM
Bubble.io allows you to flexibly customize and personalize your CRM to suit your business's specialization and needs. Easily design interface elements using a visual editor, add custom processes and options, import data from third-party systems, and automate key tasks with AI.
eCommerce
The platform allows you to quickly create various types of eCommerce platforms — from simple listings to complex online auctions. It provides a centralized space for developing, customizing, testing, launching, and scaling marketplaces of any type and specialization.
SaaS
The no-code builder offers extensive potential for developing SaaS apps, websites, and tools. It lets you add custom features in just a few clicks, flexibly scale resources as needed, and turn ideas into launch-ready MVPs in just a few days.
Internal Tools
Bubble helps you develop and configure functional software to solve a variety of business problems without investing significant time and resources. It makes it easy to implement and launch custom portals, hubs, and services, dashboards for process management and data analytics, order management systems, and automation of operations.
Bubble pricing includes five plans:
- Free (1 editor, API Connector, 50K workload units per month, 6 hours of server log recording, component library and debugger for web applications, native editor, debugger, and on-device testing of mobile applications).
- Starter (all Free features + process automation, basic version control, 175K workload units per month, 2 days of server log recording, branding, website hosting and custom domains for web applications, 5 builds submissions, 3 live app versions, unlimited OTA for mobile applications) — $69 per month.
- Growth (all Starter features + 250K workload units per month, 2 editors, premium version control, 10 custom project copies, 14 days of server logs, 10 builds submissions and 5 live app versions of mobile applications) — $249 per month.
- Team (all Growth features + 5 editors, 500K workload units per month, 20 days of server logs, sub-applications, 25 custom project copies, 20 builds submissions and 8 live app versions of mobile applications) — $649 per month.
- Enterprise (all Team features plus custom workload volumes, choice of hosting location, custom server, personal support, custom builds, and live app versions of mobile apps) — pricing available upon request.
Why Bubble Is Changing the Game
Source: bubble.io
Bubble's advantages are evident at every stage of working with the platform: from rapid prototyping to scaling finished applications. Key aspects that make the platform convenient and effective for no-code product development include:
- Simplicity and ease of development. Bubble allows you to create fully functional mobile and web applications with full frontend and backend functionality with minimal technical expertise. This makes it ideal for entrepreneurs, startups, and non-tech users.
- Rapid prototyping and MVP development. The combination of an AI assistant, a visual drag-and-drop interface, and a template and component database helps accelerate the development of prototypes and MVPs, turning ideas into finished products significantly faster.
- Flexible scalability and customization. With Bubble, developers can easily expand functionality, scale, and customize their applications. It offers a built-in database, multiple hosting options, process setup/automation, and other features.
- Cost savings. The platform not only makes it easy and quick to create apps without coding but also offers significant savings compared to traditional manual development. Flexible pricing allows you to choose the optimal plan with the necessary options and resources.
Conclusion
To conclude this Bubble.io overview, it’s worth noting its well-established position among modern no-code tools. It was one of the first systems of its kind, facilitating, accelerating, and optimizing app development long before the widespread adoption of AI technologies.
Today, Bubble successfully maintains its reputation as a leader in the no-code platform segment. It promptly implemented artificial intelligence models into its functionality and offers a range of other useful solutions — from templates and plugins to enterprise features.
Despite its high demand among businesses and professionals, the platform remains accessible to those just getting started in no-code development. Beginner developers can easily navigate Bubble's capabilities with the help of detailed guides and an active community, and the free plan helps them create their first app without any costs.
The prices mentioned are for monthly subscriptions at the time of writing. Pricing and plan structures may change. For accurate and current information, consult the official website of the services.